Monday, September 17, 2012

Lancel opens at The Gardens @ Midvalley

It was the Grand Opening of Lancel's 132 sqm boutique at The Gardens on 12th September. The boutique epitomises an Art Gallery for bags and a hand-blown Murano glass chandelier by a master craftsmen plays centre stage in the space created by Christophe Pillet, devoted to timeless luxury.

Hue Gee & I were at the launch.

YB Dato Sri Dr. Ng Yen Yen was the guest of honour for the night. Her opening speech for the event was just unforgettable *clears throat*. Anyways, I shall not dwell into that because clearly I didn't enjoy it at all. I felt that it was rather appalling.

Some of the collections showcased that night includes the Premier Flirt, Le Brigitte Bardot and the L'Adjani which are available in various colours.

Lancel has added quite some fresh and lively colours and designs into their bags. The Premier Flirt Tote is a continuation of the Paris-Opera insipred classic bucket bag.Le Brigitte Bardot (BB) is targeted at young women with a denim-themed-collection creating a more leisurely city lifestyle bag.  The L'Adjani with its unique leather hallmark consisting of lambskin and mock python leather.

The Daligramme, is dedicated to a love story. Designed as a lover's code, is an ode to a passionate love.

Amber Chia was there to grace the event together with Xandria Ooi. A model is truly a model. Just look at her pose, and you'll know what differentiates her from all of us. Lol..

Honestly, I wasn't very impressed with the whole launch. I felt it was rather mundane and there isn't any wow factor. There wasn't any proper runway for the models and they had to squeeze in between the guests to make their way to the stage and exit. Poorly planned. The bags are not cheap as a French Flair could set you back nearly RM4k for one but the way it was launched wasn't anything to shout for. To put itself among the ranks of other Parisian luxury labels, much is still needed to create a prestige image to the consumers. And I see that lacking in Lancel in Malaysia. And as for the PR people of Lancel, they are just not doing their best.


Anonymous said...

Looks like that is the last Lancel ppl will probably invite you. Haha, good review btw!

Constance Ant said...

and i think their collection isn't appealing too

eiling lim said...

Anon: Haha.. I am prepared for it. Truth hurts. Thanks.

Constance Ant: Well, some of it are quite nice actually but some are just so-so.

suituapui said...

Too bad about the event but I do think the bags are pretty nice. A welcome change from LV and stale already, and can buy at pasar malam. LOL!!!

Sean said...

the bags are eye-catching and definitely attractive though (even though i wouldn't fork out the cost for them). i admire the effort that these bag designers must make, in order to make their designs stand out :D

foongpc said...

Why? What did Dato Dr Ng Yen Yen speak in her speech? I never like her speeches most of the time LOL!

eiling lim said...

STP: Yeah exactly. At least they don't make imitations for this brand.

Sean: Yeah the prices are quite expensive.

Foongpc: aiyah as usual la. Politicians don't think when they talk.

missyblurkit said...

The bags certainly look good. Will check them out...

Shannon Chow said...

oh, finally someone would agree with me on the opening speech by Ng Yen Yen and blog about it. :D I'm still hesitating to blog still as I was invited too. The event was way too pack to even move around. Nice write up. :)

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Cheng Juck said...

Le sac Lancel s'adapte à l'envie des femmes en restant un gage de cette longévité qui a fait la réputation de la marque.

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