It was the Grand Opening of Lancel's 132 sqm boutique at The Gardens on 12th September. The boutique epitomises an Art Gallery for bags and a hand-blown Murano glass chandelier by a master craftsmen plays centre stage in the space created by Christophe Pillet, devoted to timeless luxury.
Hue Gee & I were at the launch.
YB Dato Sri Dr. Ng Yen Yen was the guest of honour for the night. Her opening speech for the event was just unforgettable *clears throat*. Anyways, I shall not dwell into that because clearly I didn't enjoy it at all. I felt that it was rather appalling.
Some of the collections showcased that night includes the Premier Flirt, Le Brigitte Bardot and the L'Adjani which are available in various colours.
Lancel has added quite some fresh and lively colours and designs into their bags. The Premier Flirt Tote is a continuation of the Paris-Opera insipred classic bucket bag.Le Brigitte Bardot (BB) is targeted at young women with a denim-themed-collection creating a more leisurely city lifestyle bag. The L'Adjani with its unique leather hallmark consisting of lambskin and mock python leather.
The Daligramme, is dedicated to a love story. Designed as a lover's code, is an ode to a passionate love.
Amber Chia was there to grace the event together with Xandria Ooi. A model is truly a model. Just look at her pose, and you'll know what differentiates her from all of us. Lol..
Honestly, I wasn't very impressed with the whole launch. I felt it was rather mundane and there isn't any wow factor. There wasn't any proper runway for the models and they had to squeeze in between the guests to make their way to the stage and exit. Poorly planned. The bags are not cheap as a French Flair could set you back nearly RM4k for one but the way it was launched wasn't anything to shout for. To put itself among the ranks of other Parisian luxury labels, much is still needed to create a prestige image to the consumers. And I see that lacking in Lancel in Malaysia. And as for the PR people of Lancel, they are just not doing their best.