Thursday, March 12, 2009

Chocolatease


Does the title seem a bit chocolatey or teasy to you?

It's supposed to be both. The new chocolate range that I have launched is a chocolate bar with a tease. We all know how boring chocolate bars could be - gold foil, purple or brown wrappers. No one could see the insides. And remembered how disappointing to buy a hazelnut bar only to find 3 or 4 pieces of miserable crushed hazelnuts in them?

Well, to bring revolution to these boring bars, I have just launched a series of 10 bars with tempting designs that will lure even the non bar eaters! It's not just an ordinary bar because you know they cannot be ordinary when I'm in charge! The bars itself is an art to me. Each bar, carefully crafted using premium white, milk & dark chocolate is decorated with whole nuts with great detail.




Finally the bars are ready as of 1st March 2009. I've been working on the bars with the chef since last year and I'm glad my baby has finally seen the world. The labour was painful as my boss had been constantly chasing me for the new products. I am very happy with the packaging as I've gone against the norm by adopting a fresh and vibrant coloured boxes like the orange and fluorescent green. There's also a window on the front box for viewing pleasure.

Let the bars tempt you. And thus the name, CHOCOLATEASE.

Both my designer and the copywriter had been very happy to see their efforts are finally out in the market. The sales of the bars have been very overwhelming at KLIA especially in the Satellite building. It was so good until the promoter has to sell away my bars which is on display purpose!



The above picture is the promotional facade that I did for the shop. The three display units on the bottom left are used to display the bars. I adopted the display idea from jewellery shops as I wanted to create the idea of chocolate as the new black gold! It's exclusive and expensive and I think the display units are perfectly right for the bars. The promotion area might seem a bit empty and I have to agree that it wasn't as good as I expected but given time, I think I can still improve on the set up.

This is also one of the reasons why I have been back stabbed at the conference that I did not attend. Not only the packaging came late which delayed the setting up of the promotion, I was also blamed for the lack of effort and presence at the outlets. That was totally crap. I am at the aiport almost every week and yet they say they don't see me. I didn't know I was invisible. Gosh!

Nevermind, I don't give a damn. My sales will do all the talking. and if you did back-stabbed me at the conference, remember this post.


19 comments:

Myhorng said...

nice piece of work there.

Binder said...

the promo looks v cheap, how much did u spend on that? u gotta sack the designer who came up with that.

-eiling- said...

Horng: Thanks.

Binder: I will if I have to. Thanks for your comment.

Vivien said...

hey how much does one bar cost? it looks really nice and yummy

-eiling- said...

Vivien: It's RM18 for Milk & Dark and RM20 for Sugar Free.

Vivien said...

Hey, the price is really reasonable for such a beauty

suituapui said...

Nice...very nice and I bet it's delicious. But the price! Gosh! Got free samples or not...??? Hehehehe!

KY said...

where's the donkey wannn!

Edi神 said...

too sweet for me...

-eiling- said...

Vivien: yeah it's not that expensive.

Stp: it is delicious!

Ky: haha donkey designs not accepted

Edi: we have dark and sugar free as well

-eiling- said...

Vivien: yeah it's not that expensive.

Stp: it is delicious!

Ky: haha donkey designs not accepted

Edi: we have dark and sugar free as well

kampungboycitygal said...

how cool is that!! prove those idiots who back stabbed u wrong dear

Aaron C. said...

Hey.. It looks good. Anywhere besides KLIA where I can get the chocs? HAHA.. Love the design by the way.

foongpc said...

Really looks very attractive. Nice as gifts too!

WeiMei said...

dont care about "BRO" la... we finally also come out with the new product. should be proud ya... you work so hard for it edy... hahaha u take some time go makan makan and shopping ya... hehehe happy holiday... must buy the chocolates... good good...

-eiling- said...

kampungboycitygal: thanks gal!

Aaron C: Got. Ask me la. I'm in shah alam!

Foongpc: thanks. It's tasty too!

Wei Mei: Haha... yeah shopping shopping

WeiMei said...

enjoy ur shopping ya... heheehe take care...

Aaron C. said...

okok... When i have the urge to eat chocolates, then i shall contact you. Now... Trying to lose weight. HAHA.....

-eiling- said...

Wei Mei: Thanks.

Aaron c: Ok

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