Does the title seem a bit chocolatey or teasy to you?
Finally the bars are ready as of 1st March 2009. I've been working on the bars with the chef since last year and I'm glad my baby has finally seen the world. The labour was painful as my boss had been constantly chasing me for the new products. I am very happy with the packaging as I've gone against the norm by adopting a fresh and vibrant coloured boxes like the orange and fluorescent green. There's also a window on the front box for viewing pleasure.
Both my designer and the copywriter had been very happy to see their efforts are finally out in the market. The sales of the bars have been very overwhelming at KLIA especially in the Satellite building. It was so good until the promoter has to sell away my bars which is on display purpose!
The above picture is the promotional facade that I did for the shop. The three display units on the bottom left are used to display the bars. I adopted the display idea from jewellery shops as I wanted to create the idea of chocolate as the new black gold! It's exclusive and expensive and I think the display units are perfectly right for the bars. The promotion area might seem a bit empty and I have to agree that it wasn't as good as I expected but given time, I think I can still improve on the set up.