My first reaction was, God this is damn expensive! RM103 for 10 servings which calculates to RM10.30 per cup not inclusive of milk and the electricity to boil it...and the water to wash the cup. I guess Godiva Hot Chocolate makes Starbucks look cheap.
Well the first ingredient on the list is Sugar. That means that there is more sugar in this than any other ingredient alone. The next ingredient is cocoa which I would have expected to be the first ingredient, followed by bittersweet chocolate...who am I to question the Godiva genius?
Every cup of 8oz of warm milk, which is almost 200ml of milk will need about 4 tablespoons of Godiva
miracle hot cocoa powder, as recommended by Godiva. I put the cocoa powder first into the cup before pouring in the warm milk and stir continuosly for 30 seconds until it's mixed thoroughly. The aroma is similar to those of cocoa powder but not as strong. There's no sediment but a rich and smooth taste of chocolate. The colour is very similar to Milo too eventhough it's dark chocolate.
I find that it would be ok even if I just put 3 tablespoons instead of 4. I find that this amount is quite adequate. 4 spoons make it far too rich and sweet whereas 2 spoons make it like witch's water. Don't use the chinese porcelain tablespoons for soup because that's much bigger than the normal stainless steel spoon. The drink is indeed very rich and I felt so full after just 1 cup.
Specimen No.2 : Cadbury Drinking Chocolate
Cadbury Drinking Chocolate (250g) retails at about RM23+ at selected supermarkets for about 10-12 servings. Product of UK.
Just like Godiva, the first ingredient is sugar too, followed by cocoa. Cadbury suggests 3 heaped teaspoons per serving as compared to Godiva of 4 tablespoons! The powder dissolves very easily with a whisk or fork. I've never had any lumps or sediment in the bottom of my cup. The aroma is good and the taste is chocolatey but not as rich as Godiva though.
I still remembered that I was first exposed to Cadbury chocolate drink when I was in London staying with one of my long time friends from Ipoh. He would dissolve a few spoonfuls of the Cadbury chocolate powder into some hot water and then top it up with cold milk for me in the morning. That was the best chocolate drink I ever had at that time. After that I was hooked. Everyday, I would be at least making one cup myself. It's only £1.90 there as compared to the overpricing of the chocolate drink here which forced us to resort to Milo and Vico.
Specimen 3: Van Houten Ready-to-Drink
The main ingredient is still sugar followed by creamer and cocoa. The main reason why they came out with the chocolate drink is to differentiate itself from Milo, Vico & Ovaltine which is similar to Cadbury's. They wanted to make a hassle free chocolate drink without the need of warm milk. When I was still working in the company that distributes Van Houten, we were given some sampling of the drink to which I don't really like it for some reasons such as lack of milky taste and too sweet. There is sediment at the bottom of the cup everytime and the colour is slightly darker than the normal chocolate drinks.
Well, that's my opinion but in reality the relationship of good with cheap and fast is that cheap and fast = no good. Therefore, how good can a chocolate drink at RM1 a cup as compared to Godiva's RM10 a cup?!! If money is not a problem, i would definitely go for something better. But Van Houten is a great deal for the price you pay for when you're sick of Milo.
Why would I not compare the likes of Milo and Vico too? Well, that's because I don't consider them chocolate drinks. Their main ingredient besides sugar is actually extracted malt. These are malt drinks and should not be mentioned with Godiva and Cadbury in the same breath. If anyone ever asked you about your favourite chocolate drink, don't say Milo. Now that I have tried Godiva, I can proudly say that I have tried the most iconic chocolate drink in town.